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Small businesses in Walsall town centre have received a boost after the council joined forces with partners to offer them a unique way to promote themselves.
Young people will be responsible for working alongside the artists to come up with the picture ideas to represent Walsall's history and key landmarks. Businesses in the area will be given the chance to have their logo placed on the hoarding with brief directions to their shop.
Councillor Adrian Andrew, Walsall Council cabinet member for regeneration, said: "Small retailers are a key part of the town centre as they are what adds that little bit of uniqueness to a place.
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"I'm also delighted to say that young people will be heavily involved in coming up with the designs to go on the hoarding."
centre management team after a number of small independent businesses highlighted difficulties in promoting their services to customers because they are unable to pay for advertising.
8ft high hoarding which surrounds the former Shannons Mill site, opposite Asda, is to be used to showcase Walsall's history together with promoting businesses in George Street and the surrounding areas.
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Also supporting the scheme is Walsall Integrated Young People's Support Services, Vine Trust, Walsall College and Walsall Local History Centre.
with the developers behind the St Matthews Quarter Goold Estates and St Modwen Properties to drive forward the idea after they were contacted by two artists who were interested in updating the hoarding which was turned into a graffiti wall for youngsters several years ago.
"We want to support them and help them thrive in what is a challenging market place and this idea of using the hoarding to raise awareness of Walsall's history together with giving the retailers a chance to promote themselves is Converse Purple Shoes a great idea.
Dominic Goold, Managing Director of Goold Estates, said: "We are happy to make the hoardings available for this promotion and hope it increases awareness of what's on offer on George Street."
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