"There seems to be a resurgence locally," said Mr Hanton. "We know lots of people in the local scooter scene in Norwich and it's considered to be a very good idea to open this shop.
"We're getting a threefold mix of mods," he said. "Some original mods from the 1960s, some people from the mod revival movement in the late 1970s and new blood coming in as well as it's quite a trendy look.
Great Yarmouth mod opens new Norwich shop
There are very few cases of Cornelia de Lang syndrome in this world, and Ella is believed to be one of only five people in the country who suffers from the particular gene defect relating to the syndrome.
Mr Hanton has vivid memories of discovering all things mod after watching the 1979 film Quadrophenia, and the sub culture is still finding new followers today.
Ella suffers from a very rare genetic condition called Cornelia de Lang syndrome and is now at Parkside school in Norwich.
The shop is to sell scooter products and retro items, and will have an area for enthusiasts to meet.
"In the late 1970s it was that feel of going from hideous fashions like flares to Quadrophenia's sharp dressing.
"I suppose that's where the seeds were sown for my enthusiasm," he said. "I was at Great Yarmouth College of Art and Design in the 1970s when the film Quadrophenia came out. Womens Converse Sneakers
"Young people like the style and what the 1960s represent."
"People were transformed from hippies into sharp, cool dressers."
Last year her mother raised money to attend the annual conference, which was in Denmark, and she was so overwhelmed with support that she had enough money to set up a fund for Ella.
There will be a DJ, food and drink at the launch from 7pm tonight.
He said his grandfather, who died in 1995 aged 84, was a scooter fan and that is where his own interest began.
Mr Hanton will also be celebrating 25 years as an interior designer with his Line One business at the MOD ONE launch today.
Great Yarmouth born David Hanton, 55, is opening the sub culture outlet MOD ONE in Magdalen Street, Norwich, today.
Italian mod brand Tucano Urbano will be auctioning off a scooter jacket as part of a Converse High Tops Uk Size 6
His late grandfather Arthur Starbuck had been in the scooter club when he worked at the Birdseye factory, and he says the mod tradition is still hugely popular in the east of England.
"Mods have got a bit of nostalgia and we're creating Converse Rose Gold Sneakers something quite special that Converse Rose Gold Low
raffle to help seven year old Norwich girl Ella Kett.
At that time people were mostly hippies or punks and then Quadrophenia came out and lots of people became interested in scooters.
David Hanton's late grandfather Arthur Starbuck was in the Birdseye scooter club. He is pictured fourth from the left.
you might expect to find in Carnaby Street in London."
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