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is the clear exception when it comes to drivers being recognized by the general public.But experts who appeared today at Business of NASCAR, an event at Iron City in Birmingham, say that NASCAR can again rise to the level of popularity that it had."I think definitely our sport will get back to that level," Richard Childress, owner of Richard Childress Racing, said. "The thing that we have today that we didn't have 10 years ago is there's so many ways to access our sport, through different media, through the Internet. You can watch Converse Shoes For Women Maroon

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´╗┐Grant Lynch chime in

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our sport in so many different ways that you didn't watch it 10 years ago."Those various points of access are being tapped to bring back fans."That's why we're working on getting a lot of youth back into our sport through technology," Childress said. "We're doing a lot of things through technology to help our younger fans try to Converse Shoes Dark Grey follow our sport."NASCAR President Mike Helton acknowledged that that the sport had slipped from its high point. He said the economic downturn was an issue, "and other issues, including some of our own, we've had to work on to be more relevant. We're confident that we can re energize and continue to grow the sport."We can get it back," he said. "We still have a lot of zest that we're proud of."Grant Lynch, the chairman of Talladega Superspeedway, said the struggling economy has made the business "real tough.""We had a blue collar fan base at Talladega," he said. "Most of our crowd are in the manufacturing and automotive sectors that are dragging behind some of the others. It's been a tough time but what you do in tough times is you look at your business model and you do things."At Talladega, those "things" included replacing seats at the superspeedway."We put bigger seats in for the fans so they can be more comfortable when they're in them," he said.Talladega Superspeedway has reduced its available seating from 124,000 to 78,000, a move that Childress said made sense."When 2008 happened, not only to our sport but every sport and everything else, we had to change our model like everyone else, how we ran our business," he said. "At the time, people had all kinds of extra money to spend. Now that they don't, you've got to downsize and get it back to where people Converse Gold Shoes

want to be in those 78,000 seats."

Today, attendance has dropped as NASCAR is not as hot as it was. Dale Earnhardt Jr. Converse Metallic Trainers

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